THE DEVIL WEARS PRADA 2
FASHION AND CHARITY
MAY 2025
GROUP EXHIBITION
Printemps New York developed a special retail and cultural program connected to The Devil Wears Prada 2, bringing the visual identity of the film into a contemporary fashion environment.
The project included an exhibition conceived around characters and scenes from the film, curated by costume designer Molly Rogers, alongside exclusive capsule collections and a dedicated fashion selection. The collaboration connected cinematic storytelling, costume design, and retail through an experience extending beyond the screen.
Working with Molly Rogers, Printemps New York also introduced an exclusive product edit reflecting the film's approach to personal style. Featuring brands including Camille Fournet, Serapian, and Alexandre Birman, the selection translated elements of the costume direction into pieces available to the public.
Cliente
Printemps New YorK
Anno
2026
Team
Silvano Vangi
Molly Rogers
Location
PRINTEMPS NY
TYPE
Fashion Activation