HARPER COLLECTIVE
FASHION AND CHARITY
2026
Brand Activation
Printemps New York presented a dedicated pop-up for Harper Collective, the travel accessories brand founded by Jaden Smith and Sebastian Manes. Positioned at the intersection of contemporary design and responsible production, the brand develops luggage using recycled and responsibly sourced materials.
The activation introduced Harper Collective's approach to travel through a focused retail presentation, reflecting Printemps New York's interest in emerging brands and new interpretations of luxury.
The collaboration extended beyond a temporary installation, with Printemps New York becoming Harper Collective's exclusive retail partner in the United States. The partnership connected the brand's focus on material innovation with a retail environment dedicated to discovery and independent design.
Cliente
Printemps New YorK
HARPER COLLECTIVE
Anno
2025
Team
Silvano Vangi
Jaden Smith
Sebastian Manes
Location
PRINTEMPS NYC
TYPE
Brand Activation