JACQUEMUS
FASHION AND CHARITY
MAY 2019
Brand Activation
For LUISA VIA ROMA in Florence, the world of Jacquemus was translated into a spatial installation inspired by the designer's distinctive Mediterranean aesthetic.
Warm terracotta tones, sculptural volumes and raw, tactile surfaces shaped a setting where fashion and architecture met. Oversized geometric displays, reminiscent of traditional pottery and handcrafted objects, introduced a playful sense of scale, transforming the presentation of garments and accessories into a series of carefully composed scenes.
The installation reflected Jacquemus' approach to fashion: a dialogue between simplicity and exaggeration, everyday objects and unexpected proportions. Rather than competing with the collection, the environment extended its visual language into the retail space.
The project drew on the recurring elements of Simon Porte Jacquemus' creative universe: the landscapes of Southern France, sun-washed colours, vernacular forms and the expressive potential of ordinary objects. These references took on a physical dimension through the installation's earthy palette, monumental display structures and deliberately imperfect textures, creating a cohesive visual experience between the collection and its surroundings.
Cliente
LUISAVIAROMA
Anno
2019
Team
Silvano Vangi
Location
LUISAVIAROMA
TYPE
BRAND ACTIVATION