CABANA HOLIDAY POP-UP
FASHION AND CHARITY
MAY 2025
Brand Activation
For the 2025 holiday season, Cabana brought its richly layered aesthetic to Printemps New York, transforming the second-floor salon into an intimate living room dedicated to decorative arts and festive entertaining.
Working within Laura Gonzalez's interiors, designer Will Cooper introduced patterned textiles by Morris & Co., alongside a selection of Cabana tableware, linens, and home accessories. The collaboration culminated in a private gathering on December 5, bringing together New York's art and design community in a setting inspired by the conviviality of European salons.
The opening celebration embraced the rituals of Italian hospitality. Cabana linens dressed the tables, aperitivo and cocktails were served throughout the evening, and music by Jivan Calderone accompanied a gathering of designers, artists, and creatives. More than a seasonal retail installation, the pop-up became a social space shaped around shared interests in craftsmanship, decoration, and design.
Cliente
PRINTEMPS NY
Anno
2025
Team
Will Cooper
Laura Gonzalez
Kate Berry
Morris & Co.
Alec Guerrini
Brett Wood
Silvano Vangi
Location
PRINTEMPS NY
TYPE
GROUP EXHIBITION