Home for the holidays
FASHION AND CHARITY
2018
Brand Experience
For the 2018 holiday season, LuisaViaRoma invited Italian architect and designer Cristina Celestino to transform its Florence flagship into an imagined residence. Drawing on the work of Carlo Mollino and the language of Italian decorative arts, the project reinterpreted domestic interiors through a sequence of intimate rooms, including a boudoir, bedroom, and collector's study.
Combining iconic furniture, bespoke pieces, and carefully selected objects, the installation created a residential setting for fashion, design, and holiday collections.
The project extended to LuisaViaRoma's temporary store at Spring Studios in New York, where an additional room completed the installation. The two locations also introduced exclusive holiday capsule collections by designers including Alberta Ferretti, Emilio Pucci, Marni, Missoni, and Versace.
Among the custom pieces was a fireplace developed by Salvatori, combining Verde Alpi marble with burnished brass. The installation brought together an extensive network of design brands and manufacturers, reflecting Celestino's interest in materials, historical references, and contemporary Italian craftsmanship.
Cliente
PRINTEMPS NY
Anno
2025
Team
Will Cooper
Laura Gonzalez
Kate Berry
Morris & Co.
Alec Guerrini
Brett Wood
Silvano Vangi
Location
PRINTEMPS NY
TYPE
GROUP EXHIBITION